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Kaya Amah

Glossy white chameleon, the Language Attitude Institute brand mascot, glowing on black

Identity and website

Language Attitude Institute

A logo redesign and brand-led website for The Language Attitude Institute. The work began with the mark that now represents the institute, then extended into a website built to carry that identity and the diverse communities it serves.

www.languageattitude.org
RoleBrand identity · Logo design · Web design
ToolsIllustrator • Wix • Photoshop
Language Attitude Institute identity hero, a teal chameleon beside the words Identity Revamp on black

It started with the mark that now represents the institute.

Language Attitude Institute logo redesign journey, from the original tree-and-face mark through explored concepts to the final colourful tree inside an amber circle
Language Attitude Institute brand system, the colourful tree logo with the Poppins typeface and a palette of amber, teal, pink and blue swatches

Then a website designed to fit the brand.

Motion

Website reel
“
She designed the logo that now represents our institute, a visual identity that not only captures the spirit of our mission but also resonates deeply with the diverse communities we serve. She demonstrated patience with the board, attentiveness to intercultural dynamics, and an impressive capacity to synthesise diverse voices into a unifying design.
Veronica Q., Co-founder, The Language Attitude Institute